The perils of social networking essay

Social media's negative effects on productivity can lead to a loss of revenue, while widespread use of social networks for internal communications makes the loss of sensitive company data a distinct possibility. Before hiring a worker who must use the internet for work, draft a social media policy that addresses your primary concerns and then add to it, as needed.

The perils of social networking essay

If you haven't yet looked into the social media revolution to help grow your business, you could be missing some opportunities.

Here are just some of the advantages of social media platforms and how these sites can help you run a more efficient business. Demographics Research Social network sites are experts in collecting information about people.

The perils of social networking essay

A lot of this information is available to business owners through demographics data tools, such as Facebook Insights. Using this tool helps you narrow down your demographics, understanding not just potential customers' basic interests, but their special interests and even buying habits.

With the research tools available, you can create a large demographic target with niche market segments. This helps you develop more effective marketing strategies. Sales Leads The goal of marketing is to drive sales to the company.

You can use social networks to help in this capacity as well. Not only can you get the niche segments, but you can advertise directly to those segments using Facebook, Instagram or Twitter ads. When your target market is the one seeing your advertising, you are more likely to get new customers.

Many business owners participate in social network groups as another participant. Being active and sharing your expertise in large groups where people might find your product of interest helps build credibility and generate leads.

For example, a divorce attorney who provides basic advice to a custody group could get a lot of business from the group if he is credible, not always in sales mode and people find his advice helpful.

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Customer Groups Many businesses are now creating groups or pages for their customers to share ideas, give feedback, and get additional insights and resources. This is great for a business owner, who can now rely on others to help with customer service needs.

Some businesses also create private groups so members can get exclusive promotions and deals. Inviting all your existing customers to follow the business page also opens those customers' networks to you.

This is a huge benefit of social network sites. Social Proof Referrals are usually the strongest prospects a business can gain. When you are in social network groups, it becomes easy for your customers to share your business information or invite people to like your page.

You are also able to get customers to rate your business and leave a review. As people see this, your social proof credibility goes up. Testimonials and positive ratings are key factors for other online friends inquiring about how your company can help them.

Additionally, many people post online when they are seeking recommendations for anything and everything.

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If someone asks for the best roofer in the city, a list of the best is going to come from that person's network. If you have a social media page, your customers can link it as part of the recommendation.

When not writing, Kimberlee enjoys chasing waterfalls with her son in Hawaii.Kids and Social Networking: Danger at Their Fingertips? Essay; Kids and Social Networking: Danger at Their Fingertips? Essay Essay about The Perils of Social Networking Words | 6 Pages.

More about Kids and Social Networking: Danger at Their Fingertips? Essay. A social networking site can be defined as an online service that is based around the building and reflecting of social relations among individuals with common interests or social ties (Boyd & Ellison, ).

Online social networks are ideal for exchanging ideas, views, and garnering public opinion; although, these are restricted to the users of the social network. Popular social networking sites, like Orkut, MySpace and Face book are changing the Internet scene.

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