Organizations go through an inevitable progression from growth through maturity, revival, and eventually decline.
Creating Customer Experiences 15 Credits Over the past three decades, customers have gained centre stage in marketing education and practice.
Establishing close and intimate relationships with customers is considered to be key to marketing success, and customer equity has become an important marketing performance indicator. The advent of digital technology and social media have had a major impact on the nature of customer relationships.
Today, companies are seeking to engage the customer by creating interactive, participative marketing landscapes which will be the focus of this module. Based on a solid understanding of traditional customer relationship management and contemporary customer engagement theories, this module discusses the creation of customer experiences from two perspectives.
First, the module will teach students how managers involve customers throughout the marketing process.
Existing technology allows customers to participate in product design for example online product customizationpricing for example pay-what-you-wantand marketing communications creation of viral online content. Virtual Reality will add further customer touch points to our existing marketing landscapes in the near future.
Specifically, Virtual Reality has the potential to transform retail environments and create entirely new marketing communication channels. Furthermore, companies are increasingly engaging customers in brand building, especially via brand communities.
The merits as well as the limitations of participative customer experiences will be discussed in this module.
Also, the potential impact of other emerging technologies on the customer experience will be examined. Second, this module focuses on customer involvement in the innovation process.
Companies are increasingly involving customers directly in the development of novel products and services. On the one hand, this occurs via crowdsourcing efforts and product idea competitions. On the other hand, selected customers may work directly with engineers and managers during the innovation process.
Furthermore, customers often innovate on their own, which is well-documented in the lead user and market creation literature.
ISSN: Odumeru & Ifeanyi () Transformational Leadership A transformational leader is a person who stimulates and inspires (transform) followers to achieve. References * The first U.S. book about the cultural relativity of U.S. management theories is still to be written, I believe—which lack in itself indicates how difficult it is to recognize one's own cultural biases. This article is a reply by the author to a response to his article about "The Quality Time Program". Many of the responses saw the program, which involved teachers 'buddying' with students experiencing behavioural problems, as yet another imposition on teachers' time.
The module demonstrates how managers can create fertile grounds for successful customer co-creation of new products and services. Download the programme specification for the intake. If you would like an earlier version of the programme specification, please contact the Quality Office.
Please note that due to staff research commitments not all of these modules may be available every year. International qualifications We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.
If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study. How to apply You apply directly to Goldsmiths using our online application system. When to apply We accept applications from October for students wanting to start the following September.
Late applications will only be considered if there are spaces available. Selection process Admission to many programmes is by interview, unless you live outside the UK. Find out more about applying.The legacy you leave is the life you lead.
And leadership can be a powerful tool for good—whether leading a team or developing your individual potential to achieve your personal best. The course is designed to provide students with insights into the complex environment that organizations of any size operate.
Organizational leaders’ and organizational members’ responsibility to use ethical thinking to balance stakeholder interests with organizational duty are examined. This article is a reply by the author to a response to his article about "The Quality Time Program".
Many of the responses saw the program, which involved teachers 'buddying' with students experiencing behavioural problems, as yet another imposition on teachers' time.
The purpose of this article is to examine the intersection between the fields of leadership and entrepreneurship with an emphasis on how the path taken by leadership research can inform entrepreneurship and possibly lessen this young field’s growing pains.
ISSN: Odumeru & Ifeanyi () Transformational Leadership A transformational leader is a person who stimulates and inspires (transform) followers to achieve. The Relationship between Effective Leadership and Employee Performance Durga Devi Pradeep 1, N.R.V.
Prabhu 2 1 Research Scholar, Sathyabama University, Chennai 2 Director, Sunshine Group of Institutions, Rajkot. Abstract. Leadership has drawn great .